Copywriting

My copywriting experience spans from web, social, app, product display page, and even scripts. I blend proven copywriting techniques with up-to-date wellness information in an engaging voice, resulting in captivating copy that provides value to your audience.

Web

Hone Health Blog (‘The Edge’)

As fitness and nutrition editor for the Hone Health blog, I’ve edited everything from fitness and nutrition to health and longevity content. You can view my latest articles here. Or see the latest and greatest of articles I’ve edited on The Edge.

Sunny Health & Fitness Blog (‘Training Hub’)

I previously served as acting editor for the Sunny Health & Fitness blog, now I’m a freelance writer. If you’d like to check out some examples of my articles, you can view those here. Or see the latest and greatest on the Sunny Training Hub.

Sunny Health & Fitness Landing Pages

In early February 2022, Sunny Health & Fitness went through a rebranding phase. The aim was to launch a new website, app, and content, all with the theme: ‘Fit for Everyone’. My goal was to include brand highlights and keyword targets to develop a wide-lens view of what Sunny Health & Fitness is all about.

Below, are links to the copy that I crafted for the ‘Main', ‘App’, and ‘About’ pages for the website:

Sunny Health & Fitness Main Page

Sunny Health & Fitness App Page

Sunny Health & Fitness About Page

App

Sunny Fit App

In March 2022, Sunny Health & Fitness launched the brand new Sunny Fit App. The aim was to launch a fitness app packed with incredible features to make fitness accessible to all. On the welcome page, my goal was to make copy clear, concise, and branded.

I strived to make each workout and workout program page feel inclusive, inviting, and fun. On fitness trainer pages, I aimed to capture the essence of each of our trainers—whose unique personalities were key for making connections with our audience.

Here’s my copy featured in the app on launch day: